20 Hottest Tiktok Makeup Trends You Should Try in 2025

The makeup looks that we’ll all be wearing this year.

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TikTok is the place to go for all things hair and makeup, so if you have been looking for a new way to switch up your look in 2025, today’s post will save you a few hours of scrolling on the app.

Below, I’ve put together a list of 20 trendy and super cute makeup looks with tutorials that you should try out this year.

Check out this list below to find your next makeup look for 2025!

1. Bambi Eyes

@lenkalul

bambi eyes 🦌🤍 AD using products from Julys @boxycharm & @IPSY <3 products i used: @e.l.f. Cosmetics power grip primer @Shaina B. Miami cream bronzer @First Aid Beauty oil control moisturiser #makeup #bambieyes #bambieyesmakeup #makeuptutorial #makeuphacks #makeupartist #eyemakeup #eyeliner #eyelinertutorial

♬ original sound – xxtristanxo

The Bambi eye look is the perfect makeup look for those of us who like to do winged eyeliner! To achieve this look you will be adding a black eyeliner to get the winged eyeliner look, however you will also be adding some unique touches to this look.

To fully achieve this look, you will want to also add a light shade of eyeliner to your waterline and some soft shimmery eyeshadow to your lids.

This is such a cute look that’s surprisingly easy to pull off. I highly recommend testing it out!

2. Soft Glam Skin

@jordanlipscombe

my new fave way to do my blush, woooow😍 literally celebrity makeup artist soft glam skin, im obsessed💗 #fyp #underblushing #contour #beauty #grwm

♬ original sound – Jordan

Soft glam is also a very trendy type of makeup look on TikTok. So, if you like to look glam every day, this is a great makeup look to add to your routine!

To achieve this kind of look, you will want to use matte shades and neutral or light tones to get a more subtle glam look.

Above, this makeup tutorial shows you how to get a stunning soft glam look you could totally wear to class.

3. Strawberry Girl Makeup

@makeupbysamanthaharvey

Ad Trying the ‘Strawberry Girl’ makeup trend! 🍓 All products available @LOOKFANTASTIC @YSL Beauty all hours foundation @urban decay hydromaniac blush @IT Cosmetics bye bye pores pressed powder @Lancôme hypnose mascara @Armani beauty eye tint #strawberrygirl #strawberrymakeup #makeup #GRWM #makeuphack

♬ original sound – Samantha Harvey 🤍

If you want a unique makeup look to try in 2025, I recommend checking out Strawberry Girl makeup. This look was trendy last year and if you haven’t tried it yet, now is your time.

For this makeup look, you will want to use pink and red shades. For example, make sure to add a lot of pink blush to your cheeks (soft pink liquid blush would work best for this type of look).

And don’t be afraid to finish the look with some red lip gloss because it will look super cute with soft pink blush!

This look would be particularly perfect for any Valentine’s Day plans you have coming up.

{RELATED POST: 30 Cutest Valentine’s Day Outfits for 2025}

4. Billie Eilish Makeup

@hayleybuix

Trying out @BILLIE EILISH makeup routine on asian features ib @Sophie Morelli @lenkalul #billieeilish #billieeilishmakeup

♬ Billie Bossa Nova x West Coast – ¡★!

Celebrity makeup looks are also very trendy on TikTok. For example, Billie Eilish is known for having a unique way of doing her makeup that many people have been trying to copy.

This makeup has a sultry eyeliner look, faux freckles, soft blush, and a pinky nude lip tint.

To see how to get this look, check out this tutorial, which shows exactly how Billie does her makeup!

5. “I am cold” Makeup

@lenkalul

‘i am cold’ makeup 🌨️🤍 AD using products from Novembers @IPSY & @boxycharm 🫶🏼 products i used: @tarte cosmetics tartlette tubing mascara @Benefit Cosmetics UK 24h brow setter brow gel @LYS Beauty speak love glossy lip treatment oil #iamcoldmakeup #wintermakeup #winteraesthetic #makeuptutorial #makeuptrend #makeuptrends #makeuphacks #makeuptransformation #makeupartist #makeup

♬ original sound – ⋆。✩ mads

This makeup trend is perfect for the wintertime! So, if you have been looking for a new makeup look for this winter, check out the “i am cold” makeup look.

To achieve this look, you will want to add blush to your cheeks and nose while applying some shimmery eyeshadow to the inner corners of your eyes.

This will give you the “i am cold” look that you are going for! It’s such a cute and fun trend to try before winter ends.

6. Cherry Cola Makeup

@makeupbysamanthaharvey

Recreating Kylies cherry cola look!🍒🥤ad , using : @Garnier aloe hyaluronic serum @YSL Beauty all hours foundation & Nu lip and cheeck tint in shade 2 @Armani beauty luminous silk concealer @REFY cream bronzer @Maybelline New York fit me pressed powder & express brow pencil @Kylie Cosmetics classic mattes palette @thebeautycrop glow milk mist @kissproducts all mine lashes @r.e.m. beauty reverb lip liner @Doll Beauty lips dont lie liner @nyxcosmetics_uk missed call lip oil #kyliejenner #kyliemakeup #kyliejennermakeupchallenge #cherrycolalips #makeup

♬ Big Moody (Smai Tawi) (Sped Up Version) – King Sis

This is the perfect makeup look for those who like to do a bold lip! This look, inspired by Kylie Jenner, is referred to as the cherry cola makeup look.

To get this look, you will need to add some red or pink-tinted blush to your cheeks while also finishing the look with some dark red liner and lip gloss.

Again, this one would be fantastic to rock for any Valentine’s plans you have coming up.

7. Fox Eyeliner

@lenkalul

trying to find a new makeup style🐈‍⬛🖤 inspo: @e1ora products i used: @urban decay quickie concealer @Lancôme teint idole ultra wear foundation @pradabeauty 03 brush & 09 brush @makeupbymario master mattes the neutrals eyeshadow palette @ILIA Beauty black eyeliner @YSL Beauty lash clash black mascara @Armani beauty lip power in shade 107 #makeup #makeuptips #makeuptransformation #transformation #makeupideas #makeupartist #makeuptutorial

♬ original sound – sp6okz

The fox eyeliner makeup look has been super popular for the last couple of years, and it’s still going strong in 2025.

If you have never tried the fox eyeliner look before, it is similar to a winged eyeliner look, however, you will also be adding liner to the inner corner of your eye.

Just watch this quick tutorial to see exactly how to get this look!

8. Pop of Color

@jordanlipscombe

today i felt like 🩵🦋🐬🫐🥶 #fyp #grwm #colour #beauty

♬ original sound – Jordan

If you are looking for a makeup look that will stand out, this is a fantastic one to try in 2025.

For this look, you will add a colorful eyeshadow in the inner corner of your eye to make your eyes really pop.

For example, you could use a pretty shade of pale blue, as shown in this makeup tutorial, or sub in your favorite color to match your undertones.

9. Ariana Grande Makeup

@samanthaa.nicole

Replying to @ELENI ྀི Ariana Grande inspired makeup 👼🏼🪽✨ im lovvving this series, can u guys guess who im doing next?? #fyp #foryou #grwm #makeup #makeuptok #beautytok #arianagrande #rembeauty #makeuptutorial

♬ original sound – sam 👼🏼

Ariana Grande is also known for her stunning makeup looks, so many people have also tried to recreate her looks on TikTok! And with her popularity skyrocketing due to Wicked, her makeup is trending, too.

For example, she is definitely known for her iconic cat-eye look, which she has updated a bit in 2025.

If you like her makeup vibe, check out this video tutorial which will show you how to achieve this popular Ari-inspired makeup look!

10. Glowy Everyday Makeup

@makeupbysamanthaharvey

a more detailed everyday makeup routine 💖 @rhode skin milk @Tatcha dewy cream @Haus Labs by Lady Gaga foundation @Huda Beauty er concealer & tantour @Hourglass Cosmetics ade scene @Charlotte Tilbury airbrush flawless pressed powder @maccosmetics dark tan mineralize skin finish @Kylie Cosmetics baddie on the block blush @makeupbymario master mattes palette @Benefit Cosmetics fluff up brow wax @Maybelline NY build a brow @REFY lash sculpt @charlottetilbury airbrush flawless setting spray @Patrick Ta Beauty baby highlight duo @hudabeauty warm brown lipliner & she flirty lipgloss #Makeuptutorial #lipcombo #blush #makeuptrends #beauty #basemakeup #glowymakeup

♬ original sound – Jacobdior

You may also be looking for a more simple everyday makeup look; if so, I recommend checking out this trendy, glowy makeup look!

To achieve this look, you will want to add a soft orange or brown shade to your cheeks and lips. Then, finish the look with some nude lip liner and gloss.

And, to make this look even more glowy, you could add some highlighter to your cheeks and the inner corner of your eyes!

11. Shimmery Eye look

@r.e.m.beauty

our r.e.m. beauty x wicked ozdust eyeshadow palette captures the icy blue crystal tones, playful pinks, and powerful greens from this captivating scene the ozdust palette might be sold out on our website but you can still find it at one of the retailers below: ✩ @Ulta Beauty ✩ @shoppersbeauty ✩ @sephora eu ✩ @Boots UK @Wicked Movie only in theaters now 🎥: @Alicia Tessaro

♬ original sound – r.e.m. beauty

Shimmery eyeshadow looks are super popular on TikTok, so you may be interested in trying a look like this!

This video tutorial shows you exactly how to get a shimmery eyeshadow look you will be obsessed with.

This is the perfect look for those of us who like sparkly glam makeup!

12. Wicked-Inspired Makeup

@r.e.m.beauty

pink perfection ˚˖𓍢ִ໋🌷͙֒✧˚🩰 @Victoria Majors is the darlingest in the #rembeautyxwicked galinda makeup set @Wicked Movie only in theaters november 22nd

♬ original sound – r.e.m. beauty

Wicked-inspired makeup has also become popular on TikTok because so many people are obsessed with the movie!

So, if you want a super cute Wicked-inspired makeup look, you should totally check out this look, which uses pink eyeshadow, light blue liner, and pink blush and lipstick to achieve a look inspired by Glinda from the movie.

13. Bold Eye Look

TikTok is also known for having many makeup tutorials showcasing bold makeup looks, such as this bold eye makeup look!

This is also a fun makeup look if you are a fan of Barbie! This stunning makeup look can be achieved by adding some pink eyeshadow to your lids with a cut crease.

14. Soft Winged Eyeliner

For those of us who love winged eyeliner but want a more subtle look, you will be interested in this look!

Instead of using black liquid eyeliner for this look, you will want to use brown eyeshadow or brown eyeliner pencil to create a winged eyeliner look.

This look is the perfect way to add a little glam to your makeup looks while still giving off a natural vibe.

15. Hailey Bieber Makeup

@samanthaa.nicole

Replying to @LyDiA this Hailey Bieber makeup might be my fav one yet 🤭 who should I recreate next?? #fyp #makeup #makeuptutorial #haileybieber #makeuptok #beautytok @rhode skin @Hourglass Cosmetics @Persona Cosmetics @DIBSBEAUTY @maccosmeticsusa @Too Faced @makeupforever

♬ original sound – sam 👼🏼

You may also be interested in recreating Hailey Bieber’s makeup look! Her makeup looks have been recreated many times on the app, and we are all just as obsessed with her in 2025 as we were in 2024.

Hailey’s makeup look is perfect for those of us who love soft makeup or clean girl makeup looks.

This will also give you a makeup look that you can wear every day. To achieve this look, you will want to add subtle blush and soft shimmery eyeshadow to your lids.

16. Sabrina Carpenter Glam

@alicedicksonnn

Recreating some iconic Sabrina Carpenter Glam using @milkmakeup blush stick in dash and bronzer stick in baked. 🎀 Shop now at @sephorauk 4 #milkmakeuppartner #liveyourlook

♬ original sound – Alicedickson

Sabrina Carpenter is also a celebrity that people have created many makeup tutorials for on TikTok.

If you are a fan of Sabrina like I am, you may want to recreate her gorgeous makeup looks.

For example, if you want the classic Sabrina look, you should make sure to have a cat eye with some shimmery eyeshadow and soft pink blush! This tutorial shows you everything you need to know.

17. Amaya Colon Makeup-Inspired Look

@jordanlipscombe

the viral amaya colon makeup look☁️💕 #fyp #grwm #beauty

♬ original sound – Jordan

Amaya Colon’s makeup look has gone viral on TikTok, so you may also be interested in achieving her look.

If so, then you should definitely check out this video tutorial, which will show you exactly how to get her viral look with glowy skin, false lashes, and pink blush!

18. Doll Glam

@alicedicksonnn

Some go to glam 🎀💕 Products @Sally Hansen Airbrush Leg Spray @elfcosmetics Halo Glow @Nars Cosmetics Natural Radiant Foundation @tarte cosmetics Maneater Contour Stick @L’Oréal Paris Infallible Concealer in Honey to bronze @Huda Beauty Faux Filter Concealer, Poundcake Setting powder @Kylie Cosmetics Blush in Winter Kissed @SHEGLAM Brown Gel liner @Lilly Lashes Lashes in So Extra Miami @REFY Brow Sculpt @Doll Beauty Talk To The Hand Lipliner @Jeffree Star liquid lip in mannequin, Extreme Frost Highlighting Powder Gag Me @PixiBeautyUK Makeup Fixing Mist #makeup #makeuptutorial #makeupideas #shorthair #shorthairstyle #shorthairideas #glammakeup #glammakeuplook

♬ Guess – Charli xcx

If you’re looking for more glam looks to try in 2025, you should check out this “doll” glam makeup look!

This makeup look features winged eyeliner, false lashes, and bold eyeshadow, giving you a makeup look that closely resembles the Bratz dolls!

19. Rhinestone Makeup

@amandacardinal17

i do believe in fairies 🧚🏼‍♀️ (some late night halloween inspo)

♬ sonido original – Té de Luna🌛

In recent months, makeup tutorials with rhinestones have also been trending on the app.

For example, this stunning fairy-inspired makeup look with blue and green eyeshadow and some added rhinestones is so much fun and will make you look and feel like a fairy!

20. Angel Makeup Look

@imjamiestone

Replying to @Jamie Stone PART 1- THE BASE. You can shop this look on my LTK in bio, ask anything below. Part 2- EYES & HIGHLIGHTS up next! #vsangel #makeuptutorial #victoriasecret

♬ Debussy Arabesque – Isabelle Perrin

Since the return of the Victoria’s Secret fashion show, people have been recreating the VS Angels’ makeup looks on TikTok!

So, if you have been dying to try out this makeup look, check out this video tutorial, which will show you exactly how to look like an angel with dewy skin, soft brows, and a glossy lip.

Which of these makeup looks will you be trying in 2025?

Which makeup look is your favorite? What makeup look do you think is the most trendy?

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